Traditionally, the video game industry has been comprised of large companies like Electronic Arts, Microsoft, and Nintendo selling their multi-million dollar budgeted, blockbuster titles directly to consumers. The industry now includes more web-based, lower-budget, independent games which find sponsors and audiences through websites like Flashgamelicense.com, Kongregate, and Addicting Games.
The Wall Street Journal recently carried an article on the trend, "Notes From the Underground: Indie Videogames Come of Age", written by Christopher Lawton. Lawton's article includes an estimate of the independent video game market or casual game market being at $1 billion when you factor in revenue from advertising, downloads, and subscription fees.
The trend spawns a growth in transactions in which independent developers earn income by licensing their games to intermediaries and/or by sharing in advertising and premium sale revenue with those intermediaries. As a business and intellectual property attorney who has worked on many licensing deals, I offer some issues about revenue-sharing, representations, and exclusivity for the consideration of those negotiating such video game licensing transactions
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